Retail

TBC rebrands 64 Tire Kingdom outlets

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TBC Corp. has rebranded 64 Tire Kingdom locations in six states to NTB Tire and Service Centers.

The company says the scope of the rebranding initiative is limited to Tire Kingdom Service Centers located outside of the state of Florida. The states are: Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Vermont.

TBC Corp. will maintain the Tire Kingdom Service Centers brand in Florida.

The rebranding initiative included an exterior refresh, interior redesign and delivery of a fully integrated marketing plan educating customers.

“The result of this rebrand is a refreshing and inviting look and feel for all consumers,” says Markus Hockenson, senior vice president of retail operations for TBC.

“While the name on the front of our stores outside of Florida has changed, our underlying commitment to customer service, premier workmanship and value-priced services remains the same.”

TBC operates more than 400 NTB Tire and Service Center stores. The outlets are also known as National Tire and Battery.

Headquartered in Palm Beach Gardens, Fla., TBC is one of the nation's largest marketers of automotive replacement tires and is No. 2 on the Modern Tire Dealer 100 list of the nation’s largest independent dealers.

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