Jack Williams Tire Co. Inc. held its 2015 trade show in Moosic, Pa., March 21-22. The 14th annual event, hosted by the Williams family, was attended by the company’s wholesale customers and their families.
The theme of the event was "Taking Care of Business."
At the VIP Celebration dinner, President Scott Williams talked about how an unexpected increase in demand caught the company off-guard in the fourth quarter last year, leading to some supply problems. “That will never happen again,” he said. Since then, Jack Williams Tire has improved its communication and inventory modeling so it can deliver “the right tire at the right place at the right time.” It also has added talent.
By re-thinking how it goes to market, the company will better service its wholesale customers, he added.
In addition to giveaways such as tires, wheels, racing tickets, gift cards, a Kindle Fire HD and a flat screen television, tire suppliers offered trade show specials on GT Radial, Continental, General, Goodyear, Dunlop, Kelly, Nokian, Mastercraft, Kumho, Nexen, Sutong, Carlisle, Yokohama and MAST (Michelin Americas Small Tires) tires.
Jack Williams Tire will hold its annual dealer meeting in Cancun, Mexico, in 2016.
To see photos from the show, check out the photo gallery on the Modern Tire Dealer Facebook page, www.facebook.com/moderntiredealer.
