SEMA Show will highlight auto manufacturers

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This year's Specialty Equipment Market Association (SEMA) Show will see a record number of exhibiting automobile manufacturers.

Fifteen manufacturers representing 32 nameplates will display their wares at the show, which will be held Nov. 4-7. They include Ford Motor Co., Chrysler LLC, Toyota Motor Corp. and others.

"Recognizing the demand for personalization and customization, automakers are collaborating more and more to discover how they can attract niche customers," says Bill Wolf, senior director, OEM relations, SEMA.

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