Bridgestone to receive NHL exposure

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The Bridgestone brand will be the title sponsor of the upcoming Bridgestone NHL Premiere games, which will be played in Sweden and the Czech Republic.

The games -- one pitting the Ottawa Senators against the Pittsburgh Penguins and the other pitting the New York Rangers against the Tampa Bay Lightning -- will take place this weekend.

Bridgestone is the official tire brand of the National Hockey League.

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