Alliance Tire restructures with regional leaders

Feb. 17, 2015

To consolidate its regional presence and accelerate its continued growth, the Alliance Tire Group (ATG) is putting in place a new business unit structure with North America, Europe and emerging markets as the key business units.

Nagesh Basavanhalli will lead the emerging markets region while Peter Baur will take the reins of the European market. They join James Clark, named as head of the North American business unity late last year, in filling out this new business structure.

Announcing the new structure, CEO and Founder Yogesh Mahansaria says, “ATG believes that these three regions present unique opportunities and challenges which require deep understanding of regional dynamics and astute leadership to drive growth, as we progress towards our target of exceeding $1 billion in revenues by 2018. It is a testament to ATG’s success and unique entrepreneurial culture that leaders of the stature and experience of Jim, Peter and Nagesh have become part of our leadership team to take ATG forward.”

Basavanhalli joins ATG as group president of emerging markets and will be based out of the corporate office in Mumbai. At ATG, Basavanhalli will be responsible for developing and executing the strategy to grow business in the emerging markets comprising of Asia Pacific, Middle East, Africa, India, South Africa and Brazil.

Basavanhalli joins ATG from Fiat Chrysler Automobiles where he was president and managing director for Indian Operations. Basavanhalli started his career with Chrsyler USA and in his last role was instrumental in re-establishing the company’s Indian operations after the company parted ways with Tata Motors Ltd. He was responsible for developing the Fiat brand strategy, exclusive dealer network and introducing new products into the Indian market. Nagesh was with Chrysler India for 5 years as managing director. He also has worked with Hinduja Auto / Defiance Technologies in the capacity of the CEO and with Daimler Chrysler in Detroit, Mich. in his career spanning more than 20 years.

Baur joins ATG as president of the European market and will be based out of ATG’s office in Europe. At ATG Baur will be responsible for spearheading the business in Europe. He will further build on the strong distributor network and client base that has been nurtured by the existing team in Europe and also build on the strong relationships with their OE partners.

Baur was part of the E/D/E Group: EDE International AG, Zurich where he was CEO and executive member of the board of directors and was responsible for expanding its subsidiaries and spinning off the international business into an independent stock company. Baur’s experience of 29 years in varied fields includes stints as chief operating officer, executive vice president of sales and marketing in Germany and Luxemburg at Rexel Deutschland GmbH; a member of the management board at Hilti Deutschland GmbH; senior vice president service director and member of the global ABB service board at ABB Group Ltd. and the founding partner and CEO of Energy Consulting Group AG (ECG), Zurich u. Frankfurt.

Clark joined ATG in late 2014 as president of the North America market and is based out of the group’s USA office.