Commercial Business

BFOR announces executive appointments

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Bridgestone Firestone Off Road Tire Co. (BFOR) has named Mike Poirier general manager, corporate accounts and original equipment, and Wilhelm Brau, general manager, Continuum retread and recycle solutions.


Poirier will be responsible for managing BFOR's strategic account sales group, while Brau will work with OTR retreaders and BFOR servicing dealers, among other duties.


Poirier most recently served as North American OTR sales manager for Bridgestone Bandag Tire Solutions.


Brau comes to BFOR from RDH Tire & Retread Co. in Cleveland, N.C., where he served as vice president of sales and operations.


BFOR is a division of Bridgestone Firestone North American Tire LLC.



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