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RNR personalizes shopping at website

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RNR (Rent-N-Roll) Tire Express and Custom Wheels has added a tool to its website that enables consumers to view images of wheels and tires on their personal vehicles.

The company says the Wheel Studio tool allows consumers to plug in the year, make and model of their vehicle to see exactly what wheels will look like on their car, truck or SUV. Wheel Studio generates a gallery of images so the consumer can actually see what their car or truck will look like with each set of new wheels.

In addition to side-by-side comparisons, online shoppers can request a quote via email or phone and begin the process of purchasing their new wheels at the website.

The company wanted to give customers a way to see the wheels on their car before buying them, according to Larry Sutton, founder and president of RNR.

“There are no surprises once the wheels are on; people know right away just how great their car or truck will look rolling out of one of our RNR stores. Franchise locations can use this feature in stores, as well, to help customers visualize the end product and make decisions about wheels.”

RNR has over 60 franchise locations across the U.S. For more information, visit www.rnrwheels.com.

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