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Continental launches 'Ultimate Adventure' Sweepstakes again

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Continental Tire North America Inc. has launched the "Ultimate Adventure II" sweepstakes.

As part of the new promotion, consumers who purchase four Continental-brand tires valued at $499 or more from Sept. 15 to Nov. 2, 2008, will receive a free Navigon GPS system. The purchase price excludes tax, fees and costs associated with road hazard insurance policies.

The promotion is supported with the following:

* point-of-sale displays at Continental tire dealerships nationwide;

* a Web banner ad campaign; and

* ads in a variety of leading automotive enthusiast publications.

"The overwhelming response to the original Ultimate Adventure promotion ("Ultimate Adventure Sweepstakes will promote Continental's brand image through June 16," April 10, 2008) prompted us to have another run at it," says Travis Roffler, director of marketing.

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