Gotta get a DELL? Buy Bridgestone tires, says American Tire Distributors

Oct. 10, 2002

American Tire Distributors (ATD) has teamed up with Bridgestone/Firestone North America Tire LLC in an exclusive promotion that offers dealers a DELL computer system for purchases of Bridgestone tires.

From Sept. 28 through Nov. 22, 2002, any dealer who purchases include 250 Bridgestone passenger and light truck units will automatically receive a DELL computer shipped to their business location, says ATD.

The DELL system includes a desktop computer, monitor, keyboard, 56K modem, CD-Rom and a 1.3 GHz 256K Celeron processor with a 20GB hard drive and Windows 2000 operating system.

Additionally, American Tire Distributors is enhancing the promotion by offering dealers double HeafNet Rewards points for online purchases of all Bridgestone LT and B420 tires during October and November.

Points are redeemable for airline tickets, adventure travel packages, electronics, cameras, pool tables and other travel and merchandise gifts, says ATD.