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General Brand Partners with Jeep Jamboree USA

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Continental Tire the Americas has announced that its General brand will be the official tire partner of Jeep Jamboree USA in 2020.

The multi-year agreement will kick off on Jan. 2 at an event in Snowbird, Fla.

Jeep Jamboree USA is a program of "off-road adventure weekends" for Jeep owners and enthusiasts, according to Continental officials.

"Holding over 30 events annually, each event typically consists of two days of trail riding at scenic and challenging locations. These family-oriented outings cater to every level of driving expertise, with experienced guides on hand to help navigate and educate participants."

"We're pleased to announce our partnership with Jeep Jamboree USA," says Travis Roffler, director of marketing, General Tire.

"General Tire has a history of being a strong supporter of the off-road community and we are proud to continue that tradition while introducing the Grabber line of off-road tires to more Jeep enthusiasts."

Continental's General brand will be prominently represented throughout Jeep Jamboree USA weekend events with signage, giveaways and promotional materials.

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