Toyo launches Web-based ad builder program

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Toyo Tire U.S.A. Corp. has launched Toyo ADS, a Web-based program that lets Toyo dealers create their own unique ads for print, direct mail and in-store media.


"This tool makes it possible for any dealer with a computer, Internet access and a printer to make first-rate ads to promote their own business," say Toyo officials.


The password-protected site contains a step-by-step ad builder with customizable templates. Personalized ads are saved on the site and can be updated with new products, sizes and other information.


The site also includes pre-written radio scripts that dealers can download and edit, as well as Toyo TV commercials that highlight specific Toyo tire lines.


"Toyo ADS is an effective and convenient on-line resource which we provide to our dealers to enhance their marketing efforts," says Toyo Director of Advertising and Sales Promotion Gary Kirschke.

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