SEMA: 'Selling to China is now easier'

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New laws in China will enable Specialty Equipment Market Association (SEMA) member companies to sell products in that country legally, according to a recent statement from the association.

"Legal uncertainties have been a major deterrent to our members' participation in the growing Chinese automotive market," says SEMA Chairman Jim Cozzie.

A recent amendment by the China Ministry of Commerce designed to facilitate the sale of American-made automotive aftermarket products "sends an important signal to Chinese consumers and SEMA members that car personalization is legal and welcomed by the government of China.

"We applaud the Chinese government for recognizing the important role our industry will play in the future growth of their marketplace and their pledge to continue efforts to legalize specialty equipment."

Li Rengui, chairman of the government-sponsored China International Auto Parts Expo, says the development "is a major milestone in what has been an on-going process to develop the automotive specialty-equipment market in China.

"This decision gives Chinese (car) enthusiasts the ability and the freedom to personalize their cars and sends an important signal that the (Chinese) government supports the growth of this exciting industry."

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