Big O hires vice president of marketing

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Emily White-Keating has joined Big O Tires Inc. as vice president of marketing. She has 20 years of retail marketing experience.

Most recently, White-Keating was a senior vice president of marketing and advertising at The Sports Authority Inc. "She helped that organization implement a nationwide re-branding effort with very positive results," says John Adams, president of Big O.

Her other marketing and advertising experiences include positions at Michaels Stores Inc., Federated Department Stores (Macy's) and May Department Stores in various locations throughout the United States.

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