Retail

Big O hires vice president of marketing

Order Reprints

Emily White-Keating has joined Big O Tires Inc. as vice president of marketing. She has 20 years of retail marketing experience.

Most recently, White-Keating was a senior vice president of marketing and advertising at The Sports Authority Inc. "She helped that organization implement a nationwide re-branding effort with very positive results," says John Adams, president of Big O.

Her other marketing and advertising experiences include positions at Michaels Stores Inc., Federated Department Stores (Macy's) and May Department Stores in various locations throughout the United States.

Related Articles

Ross and Sean Burton Pick Up Nine Big O Stores

The Power of Perseverance: Past Tire Dealer of the Year Award Winners Keep Moving Forward

MTD Tire Dealer of the Year Profile: Chip Wood

You must login or register in order to post a comment.