Belle Tire co-sponsors hockey club
Allen Park, Mich.-based Belle Tire Distributors will co-sponsor Michigan's largest hockey club, the Belle Tire Hockey Club.
Belle Tire's co-sponsor is Warrior Sports, a Warren, Mich.-based hockey equipment manufacturer.
Warrior will subsidize travel and equipment costs, "enabling Belle Tire players on the club's 27 travel teams, eight house teams and novice hockey program to take advantage of top-quality hockey products," say Belle Tire officials. (The dealership has supported the program since 1997.)
"This is a great example of two local companies coming together to give back to the community," says Don Barnes III, director of the Belle Tire Hockey Club and operations/marketing manager for Belle Tire.
Belle Tire is the seventh largest independent tire store chain in North America with 77 locations, according to the MTD 100, as seen in last month's issue of Modern Tire Dealer.