Michelin North America Inc.'s BFGoodrich brand will be featured in "Baja: Edge of Contol," an off-road racing video game published by THQ Inc.
The game will allow players to create off-road vehicles, which will all be equipped with BFGoodrich tires.
BFGoodrich off-road tires have been used in desert racing for more than three decades, says the company.
"The Baja: Edge of Control racing game pushes the envelope of gaming realism and detail to a whole new level, and we are thrilled to be involved," says Tom Jupena, BFGoodrich marketing communications manager.
For more information about Baja: Edge of Control, visit www.bajagame.com.
