Toyo signs Pac-10 basketball sponsorship

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Toyo Tire (U.S.A.) Corp. has signed a three-year contract to sponsor the Pac-10 men's basketball regular season and conference tournaments, which will be shown on Fox Sports Net.

"We look forward to showcasing the Toyo Tires brand next to the most passionate fans in college sports," says Mitch Huberman, senior vice president, Fox Sports Enterprises/Pac-10 Properties.

The sponsorship includes 30-second commercials televised nationally during regular season and Pacific Life Pac-10 tournament games.

Additional elements include on-court rotational signage during the tournament, in-tournament video spots, and online banners at

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