Customer retention expert infoLab names VP of auto unit

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Ann Arbor, Mich.-based customer retention solutions provider infoLAB Inc. has named Steve True vice president of its Automotive Practice unit.

True will be responsible for customer development in the United States and Canada.

The company's automotive clients include Goodyear Gemini Stores, Sullivan Tire Co. Inc., Conrad’s Tire Express, plus several other independent tire dealerships.

Prior to joining infoLAB, True served as sales director for OEConnection, where he led the creation of a national network of tire distributors to participate in online ordering from the Ford Motor Co. and General Motors Corp. dealer networks.

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