Retail

Bigfoot truck gets Firestone makeover

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Bigfoot, the giant truck that Bridgestone Firestone Tire North America LLC (BFNT) uses in promotional activities, has a new paint scheme involving the Firestone shield logo.

The truck also sports the tiresafety.com logo. (Tiresafety.com was developed by BFNT to educate consumers about the importance of proper tire maintenance.)

Bigfoot has used Firestone brand tires since 1991.

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