'Hooked On Driving' taps Yokohama's Advan brand

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Yokohama Tire Corp.'s Advan brand has been named official tire of Hooked On Driving, a program that helps performance car owners hone their driving skills.

The program encompasses 14 events, say Yokohama officials. "Each event allows the driver valuable time on the track, as well as access to driving coaches that give the participant opportunities to either hone their skills or gain new ones."

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