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Pirelli shuffles sales and marketing execs in North America

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Pirelli Tire North America Inc. (PTNA) has promoted Dan O'Shaughnessy to regional sales director and has made other personnel changes within its sales and marketing organization.

O'Shaughnessy will report to Riccardo Cichi, PTNA vice president of sales. He will be responsible for regional sales.

PTNA also has promoted Jason Fort to director of marketing. He will be responsible for dealer support, pricing and other duties.

On the communications side, Rafael Navarro has been promoted to director of communications and motorsport, reporting to PTNA President Guy Mannino.

He will be responsible for all aspects of advertising, public relations and motorsport activities.

Heading back to Pirelli & Cie SpA in Europe are Peter Tyson, vice president of communications and motorsports; Pierluigi Dinelli, director of marketing; and Giovanni Riccu, supply chain and pricing.

"This is a continuing evolution of Pirelli in North America," says Mannino. "We have had a lot of success in recent years and

this has enabled some of our most talented people to build strong careers for themselves in a growing organization.

"We are very ambitious to build an even stronger company, which will enable us to meet the needs of our North American customers in a way that allows us to stand out from our competitors, and our new organization is the means to deliver on that."

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