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Carlisle's Certified Dealer program gains momentum

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Carlisle Tire & Wheel Co.'s Carlisle Certified Dealer program now has more than 2,500 dealers in the United States and is rolling out in Canada.

"We have increased our communication and education efforts to help (members) effectively promote our specialty tires, tubes and wheels," Jeff Waechter, Carlisle's director of aftermarket sales, has told moderntiredealer.com.

"I was at a distributor's open house event last weekend and several certified dealers came by to let us know they've seen great results from the program and increased exposure."

Several dealers in Mexico have recently joined the program as well, he adds.

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