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No bull (figuratively): Cooper announces 'Big Rides in the Big Apple' sweepstakes

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Cooper Tire & Rubber Co. is teaming with Professional Bull Riders Inc. (PBR) to offer one lucky fan a trip to New York City for the 2009 VERSUS Invitational.

PBR fans can enter the "Big Rides in the Big Apple" sweepstakes online at www.coopertire.com to win the ultimate grand prize courtesy of Cooper Tire. The grand prize includes:

* round trip airfare for two,

* hotel accommodations,

* tickets to the 2009 VERSUS Invitational in January,

* spending money, and

* a set of four Cooper tires.

Other great prizes up for grabs include 10 sets of Cooper tires and 25 Cooper prize bags containing Cooper-branded merchandise.

The wild ride to the Big Apple will start July 18 in Tulsa, Okla., and continue for the duration of the 2008 season, ending Dec. 4 following the season finals in Las Vegas, Nev.

"The Big Rides in the Big Apple sweepstakes is one of many promotional elements of our partnership with the PBR," says Dave Craig, Cooper's director of advertising. "For us, this is a chance to engage consumers with our brand in a way that ties in to an exciting event."

Cooper, the official tire of the PBR, announced its two-year sponsorship of the bull riding organization in January 2008.

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