Blizzak evolves again; the result is the WS60

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Bridgestone Firestone North American Tire LLC (BFNT) continues the evolution of the Blizzak winter tire line with the new Bridgestone Blizzak WS60.

The company introduced the Blizzak WS60 to tire dealers and media today at the Bridgestone Winter Driving School in Steamboat Springs, Colo. It will be available for the 2007/2008 winter buying season.

"The Bridgestone Blizzak WS60 is further indication that... the company is committed to continually perfecting products for today's demanding and varied conditions and consumers," says Phil Pacsi, vice president of consumer tire marketing.

The tire features the company's UNI-T, NanoPro-Tech and RC Polymer technologies.

NanoPro-Tech is a Bridgestone proprietary technology that controls the interaction between polymer, filler materials (carbon black, silica) and other rubber chemicals at the molecular level.

RC Polymer is a specific NanoPro-Tech butadiene rubber that is specifically designed to react with silica. The RC Polymer, as a part of the overall tread rubber compound, improves tread flexibility to provide enhanced wet and snow traction.

The Blizzak WS60 also contains Tube Multicell compounding, which is designed to remove water away from the tire's contact patch for improved grip. Bite particles, attached to the tubes of the Multicell compound and held tight by a special coating, bite into the surface of the ice and provide extra gripping action.

The three-dimenstional zigzag sipes work to disperse water away from the tire's contact patch, further enhancing grip.

The Bridgestone Blizzak WS60 will be available in 38 R-rated sizes in the 70- to 45-series, 14- to 17-inch range. It ultimately will replace the Bridgestone Blizzak WS-50 and the Blizzak Revo 1 in the marketplace.

Bridgestone Blizzak tires are available in more than 14 patterns and more than 160 fitments to fit most every segment of the automotive marketplace, from sedans and sports cars to light trucks and SUVs.

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