Traicoff named director, customer development at Goodyear

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Andy Traicoff has been promoted to a new position at Goodyear Tire & Rubber Co.'s North American Tire operations. He is now director, customer development.

Traicoff will report directly to Jack Winterton, vice president and general manager of channel sales.

He had served as director, Dunlop brand, for two years. Previously, he was general marketing manager for Goodyear consumer tires and the e-commerce director for Goodyear’s North American Tire division. He joined Goodyear in 2001.

The company announced other new assignments as well:

* Todd Hershberger has been promoted to director, Dunlop brand.

* Melissa Montisano has been promoted to general marketing manager, Goodyear light truck tires.

Hershberger most recently served as general marketing manager for Goodyear light truck tires. An 18-year Goodyear employee, he previously had worked in custom brands, corporate accounts and Kelly Brands.

Montisano’s promotion to general marketing manager of light truck tires, which includes Goodyear tires for pickups and SUVs, follows her time spent as segment marketing manager for Goodyear auto tires. She joined Goodyear in 2000.

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