Retail

Mitchell 1 offers dealers Web site assistance

Order Reprints

Mitchell 1 has partnered with Dealer.com to add a Custom Web Services (CWS) feature to its Customer Retention Marketing (CRM) program.

The new feature helps participating shops put together the elements they need to create and support professional, unique and easy-to-navigate Web sites, the company says.

“For auto repair shops in the 21st century, a Web presence is no longer just a luxury, it’s a necessity,” says Chris Arden, CRM product manager. “More and more consumers are turning to the Internet to find sources for their automotive repair needs. As the traditional Yellow Pages become increasingly obsolete, making sure auto repair shops have easy-to-find Web pages is something that they can’t afford to neglect. Just give Mitchell 1 the basic information and some personal elements, and we’ll do the rest.”

Dealer.com is a leading provider of Web solutions in the dealership retail market, supporting thousands of Web sites.

Custom Web Services has been built to include an “about us” page to describe the business, coupons/special pages to market unique offers with unlimited custom options, an appointment page which provides easy to schedule appointments for customers and a detailed map with step-by-step directions to the shop.

In addition to these standard features, a Web support team is available to help build and maintain the site. State-of-the-art Search Engine Optimization is used to ensure the site is easily recognized by all the major search engine providers.

For more information, log onto the company’s Web site at www.mitchell1.com.

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