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Erik Olsen is the new CEO of TBC Corp.

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TBC Corp. announced the appointment of Erik Olsen as CEO and president effective Jan. 1, 2014. Olsen was previously the COO of TBC and succeeds Larry Day as CEO.

“It’s exciting to have the opportunity to lead an organization filled with extremely talented and dedicated professionals,” says Olsen.

“Under Larry’s leadership TBC has experienced tremendous growth and progress. Our company is uniquely positioned in the tire and automotive service industry and is poised for our next phase of significant evolution. One of our key focus areas will be the acceleration of initiatives to leverage the strength of each subsidiary to better serve our customers, franchisees and associates.”

“Since joining TBC in 2004, Erik has been a very effective leader and has consistently produced superior results,” says Day.

“He is dedicated to providing growth opportunities for the TBC associates and believes in mutually beneficial strategic relationships with TBC suppliers. I am confident that TBC will prosper under Erik's leadership.”

Olsen joined TBC in 2004 as senior vice president and chief marketing officer. From 2005 to 2008 he also served as president of Carroll Tire Co. Olsen was named CEO and president of TBC Wholesale Group, and was elected to TBC Corp.’s board of directors in 2008. In 2013 he was appointed chief operating officer.

For more news on TBC Corp. see:

TBC launches sweepstakes on Facebook

TBC names Brant Wilson to lead franchise brands

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