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Find out how much Walmart reduced tire prices

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Black Friday refers to at least the potential for a great bottom line, not, say, death. However, it may be harder to compete against mass merchandisers like Wal-Mart Stores Inc. this year on what retailers say is the biggest selling day of the year.

Walmart (Wal-Mart Stores does business as Walmart, no hyphen) is reducing prices on Gooydear tires by up to 51% on Nov. 29 as part of its Black Friday event. There is even a popular Dunlop LT size that Walmart is reducing more than 41%.

To find out just how far Walmart is willing to go to sell tires on Black Friday, read "Walmart is practically giving tires away! (Sort of...)," the latest blog by Modern Tire Dealer Editor Bob Ulrich.

How does Walmart's strategy affect your business? Will Black Friday bring last rites to your bottom line because of it? Read the blog, then let us know what you think by leaving a comment!

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