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TIA says 'Safety Starts with Winter Tires'

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The Tire Industry Association (TIA) has announced the release of the third in a series of four consumer education videos planned for 2013.

Tire Safety Starts with Winter Tires is a five-minute video that explains the differences between all-season and winter tires in addition to the performance and safety advantages of winter tires when compared to all-season.

The video is a shorter and more consumer-friendly version of the recently released Winter Tire Replacement video that was made possible by a grant from Nokian Tyres P.L.C. to the TIA Foundation and filmed at Nokian’s Ivalo Proving Grounds in northern Finland.

“Tire Safety Starts with Winter Tires is directed at consumers and focused on the safety advantages that winter tires provide when compared to standard all-season tires,” said TIA Senior Vice President of Training Kevin Rohlwing.

“We realize that most drivers are not going to sit through the entire 15 minutes of the full-length version, so we decided to use the Tire Safety Starts Here initiative to release a more consumer-friendly version that can be easily viewed on multiple platforms.”

TIA’s first consumer education video, Tire Safety Starts with Proper Tire Repair, was released in March and has had over 9,400 views on the Association’s YouTube channel. The Association’s second consumer education video, Tire Safety Starts with TPMS, was released in July and has had over 950 views on YouTube.

Tire Safety Starts with Winter Tires includes the stopping tests on snow and ice that compared all-season tires to winter and studded tires, as well as the consequences of installing two winter tires on the front axle of a front-wheel-drive vehicle.

Tire Safety Starts with Winter Tires and all of the Association’s consumer education videos are available for free download, reproduction, rebroadcast, and distribution. Retailers are encouraged to provide links to all of the Tire Safety Starts with videos using the following URL’s:; Google+ tiresafetystartshere.

For information on how to download a copy of the video, please contact Donna Sage at

For more on TIA videos see:

TIA releases TPMS safety video for consumers

TIA tells consumers where ‘Tire Safety Starts’

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