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SEMA Show, Day Two: Cooper adds winter tires

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SEMA Show, Day Two: Cooper adds winter tires

Cooper Tire & Rubber Co. has added three winter performance products – the WM-SA2, Weather-Master Snow and Discoverer M+S Sport – to its existing winter tire lineup for North America.

The tires suit a wide range of vehicles ranging from performance passenger car to sport utility applications and are available in 28 sizes.

“Thanks to a more comprehensive winter tire lineup, consumers now have more choices when it comes to their winter tire options and their specific winter driving environment, whether on snow covered roads or cold wet highways,” says Scott Jamieson, Cooper Tire’s director of product management. “Winter tires are the right choice for consumers who drive in temperatures below 45 degrees Fahrenheit (7 degrees Celsius), by delivering better stopping grip than conventional all-season tires, with or without snow.”

The WM-SA2 is Cooper’s studless performance touring winter tire designed for coupes and midsize sedans. Its performance-enhancing directional tread pattern delivers added grip in snow, slush, cold and wet conditions, and is designed with a tapered alternating groove technology to enhance braking and improve traction. The WM-SA2 is performance tested in extreme winter conditions to ensure drivers experience confident handling and control.

The Weather-Master Snow is Cooper’s high performance, studless asymmetric tire, offering improved grip thanks to a special silica-rich compound tuned for winter’s cold temperatures and provides first-rate braking performance on slippery surfaces. The Weather-Master Snow is available for H/V speed ratings to provide today’s performance vehicles with advanced performance handling and is marked with the severe snow symbol.

The Discoverer M+S Sport is Cooper’s premium studless winter tire designed for drivers looking for excellent traction on snow and ice. With its sophisticated "snow groove" technology, the M+S Sport plows through snow and ice with improved traction and confidence, while the tire’s tread design incorporates biting edges to offer enhanced grip when winter weather is at its worst. The Discoverer M+S Sport is available in T, H and V speed ratings to cover 16- to 19-inch rim diameters and is ideally suited for CUVs, SUVs and performance geared SUVs.

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