Commercial Business Retail Suppliers

Yokohama hires director general for Mexico plant

Order Reprints
Yokohama hires director general for Mexico plant

Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corp. (YTC), has hired Humberto Gomez as its new director general responsible for the day-to-day operations of the company based in Queretaro, Mexico.

The position was created to meet the growing demand for consumer, commercial and off-the-road (OTR) tires in the country.

Gomez is a 30-year tire industry veteran who came out of retirement to join Yokohama, according to Gary Nash, president of YTMX. “We are very fortunate to have Humberto join our team in Mexico,” says Nash. “He brings an incredible wealth of knowledge and experience, which will provide us with vital sales, distribution and business logistical advantages.”

Gomez worked three decades for Bridgestone Corp., spending much of that time in Mexico where he held several positions, including vice president of the commercial division. He also worked for the company as president in several Latin countries, including Venezuela, Costa Rica and Brazil.

Related Articles

Bridgestone Hires Director of Marketing & Merchandising for GCR Tires & Service

Smithers Hires Technical Director for Tire Testing

Pirelli Breaks Ground for New Plant in Mexico

Upcoming Events

21 Jul

INA PAACE Automechanika Mexico City (UPDATE: Rescheduled)
Mexico City

You must login or register in order to post a comment.