Atturo announces first rebate promotion
Atturo Tire Corp. announced its “Blade & Buck” rebate program for Atturo brand tires purchased in the U.S. from Sept. 15-Nov. 30, 2013. It is the company’s first direct-to-consumer rebate promotion.
The promotion offers consumers a mail-in rebate for a free pocketknife and a $40 Bass Pro Shops gift card. The company says the knife is the inspiration for the tread design of the popular Trail Blade M/T tire. The folding knife also features a bottle opener and the Atturo logo.
Atturo says it chose to partner with Bass Pro Shops because it is a natural retail outlet for SUV and pickup owners. The company says the parking lot of a Bass Pro Shops store closely resembles that of its retail dealers with more than half of the vehicles being SUVs or pickups.