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ASA Automotive celebrates 25 years

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ASA Automotive Systems, a provider of software systems and services to independent tire dealers and automotive service centers, announces that 2013 marks its first quarter-century of serving the tire dealer industry.

Starting with the first of five acquisitions in 1988, ASA says its software products and services quickly became an integral part of the tire industry. ASA has long been recognized for its leading-edge business management software systems that consistently bring new technology to the marketplace, which has helped thousands of tire dealers automate and streamline daily operations, remain competitive and grow their business.

ASA will commemorate the company's 25th anniversary at its annual InfoExpo conference Sept. 21-25, 2013, in Nashville, Tenn., where it will showcase the next generation of its TireMaster software.

TireMaster is already an established leader throughout the tire industry for point-of-sale, inventory-management, and exclusive options for financial processes that are tailored to meet the unique needs of independent tire dealers. The new TireMaster software has been totally rewritten in Java, while leveraging the same database. It is Web-based, so it is native to the cloud and able to run on all mobile devices.

 “Over the past quarter-century the rapid pace of technology innovation has been dramatic,” says Ken Halle, president of ASA Automotive Systems.

“It fuels growth for a forward-thinking company like ours. Though there are many factors which have attributed to our success, two of them are the foundations of this company. The first is our loyal customer base for which we are very grateful to serve. Second is an unwavering commitment to meet the needs of our customers though evolving technology.”

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