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TBC taps Tracy as communications director

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TBC Corp. (TBC), one of the nation’s largest marketers of automotive replacement tires, announced the addition of Regina Tracy as its director of Corporate Communications.

With more than 25 years of experience in public relations and marketing communications, Tracy will oversee TBC’s internal and external communications initiatives. Poised to align customer, employee, and stakeholder communications with the company’s forward-moving strategy, she will collaborate with executive leadership to continue successful messaging.

“We’re excited to welcome Regina into this expanded role within TBC. She has the background, expertise, and professionalism TBC needs to ensure that our communications are in line with our customer-facing brands,” says Erik Olsen, COO of TBC Corp.

Previous to TBC, Tracy oversaw corporate communications at New Jersey-based NFI, a leading supply chain company, and has held positions with NewCourtland, StoneMor Partners, and the brands of Pep Boys and AAA Mid-Atlantic.

For more information on TBC Corp., see:

TBC grows Sailun Atrezzo, Terramax lines

TBC hires Hockenson to run tire stores

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