Federal announces soccer sponsorship
Federal Corp. has announced a multi-year sponsorship with Manchester United Fan Club (MUFC) aimed at raising awareness of the company’s products across the Taiwanese and Russian marketplace.
“We believe that the overall engagement program between Federal and MUFC is going to prove a tremendous success with exceptional return in terms of Federal’s brand perception among the general population of soccer fans and beyond,” says Geoffrey Chang, manager of marketing for Federal Corp.
The company made the announcement during the 2013 Interauto Automotive Exhibition taking place Aug. 28-31 in Moscow. This is Federal’s first year to exhibit at the Interauto show. The company is displaying its Himalaya WS2, SUV, ICEO winter tires, Formoza AZ-01, and other tires from the Couragia 4x4 product lines.
For more recent news on Federal, see “Noise reduction on Federal's new Formoza AZ01.”