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Trelleborg will launch apps at Agritechnica 2013

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Trelleborg will launch apps at Agritechnica 2013

Trelleborg AB, the global parent company of Trelleborg Wheel Systems Americas Inc., will release three new apps at Agritechnica 2013 Nov. 10-16 in Hannover, Germany.

The three new apps are Tire Efficiency, Dealer Locator and Attraction. The company is also updating its existing apps, Load Calculator, Tire Book and Tire iBrochure.

“At Trelleborg, we believe that digital interaction is now fundamental to agriculture,” says Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems.

“Farming professionals are becoming more and more interested in the latest online tools. We are extending our digital offerings to provide farmers with a complete set of advanced, user-friendly and free services to improve the outcome of their agricultural operations.”

Trelleborg’s new Tire Efficiency app measures the benefits provided by Trelleborg tires both in terms of cost savings and reduced working time, benchmarked against alternative tires available on the market.

The user can select the size of their farm, the specific operation such as plowing or road transportation, as well as working time and several other parameters.

The Trelleborg Dealer Locator app identifies the Trelleborg tire dealer nearest to a selected location. The new app, using Google maps technology, suggests in a user-friendly and easy way the shortest route to reach the dealer, giving the user all contact information.

The locator app also offers a real-time professional farming weather forecast including temperature, potential evapotranspiration, relative humidity, wind direction and speed.

The aTtraction App is a multilingual e-reader published by Trelleborg to update farming professionals on the latest product innovations and agricultural industry trends. The interactive version allows navigation, at the swipe of a finger, through technical advice, interviews, articles and product information.

Trelleborg’s updated Tire Book and Tire iBrochure apps, specifically designed to provide farming professionals as well as specialized tire and machinery dealers, with comprehensive information on Trelleborg’s complete tire range along with useful advice. These are now available in several different languages.

The updated Trelleborg Load Calculator app, which is designed to calculate load per axle according to a tractor’s configuration, recommending the optimum pressure for the selected application, is now available in 12 languages including Dutch and Brazilian Portuguese.

The apps will be available in November for a variety of smartphones and tablets using iOS or Android operating systems.

Trelleborg will launch the new apps for the first time in a dedicated digital area on its booth, E06 in Hall 9 at Agritechnica, giving visitors to the show the chance to sample them all.

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