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Charlotte, N.C., will be the epicenter of tire technology from Oct. 28-30, 2013. That's when Smithers Rapra Inc. will host its first Future of Tire Technology conference and exhibition.

The three-day event will be held at the Omni Hotel. All the sessions will center around how tire companies, suppliers and OEMs can balance innovation, regulatory requirements and cost concerns with consumer perception and actions.

There are three sessions each of the first two days an one on the third day.

Monday, Oct. 28

* Setting the Stage by Exploring the Regulatory Landscape.

* What the Tire Needs to Do for Us.

* Unraveling OE and Retail Approaches to Customer Satisfaction.

Tuesday, Oct. 29

* Industry Outlook and the "Next Big Thing."

* The Sustainability Question.

* Advancements in Material Performance.

Wednesday, Oct. 30

* Component Level Tire Modeling.

The 2013 program was built to deliver relevant information and business opportunity to all sectors of the industry, and has been shaped by conference co-chairs Dr. James Popio, general manager/director of engineering for Smithers Rapra; and David Rohweder, global chief engineer for tire and wheel engineering at Ford Motor Co.

Sponsorship and exhibition opportunities are available. Modern Tire Dealer is a media sponsor. For more information about The Future of Tire Technology, visit www.futuretiretech.com.

Smithers Rapra, a Smithers Group company, is a global leader in rubber, plastics, polymer and composites testing, consulting and information products and events, with key focuses including the tire, industrial, transportation, consumer and medical industries. For more information, visit www.smithersrapra.com.

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