Canadian tire wholesaler buys YKW Motorsports
Tire Discounter Group Inc., a Canadian wholesale distributor based in Orangeville, Ontario, has acquired YKW Motorsports Canada.
YKW Motorsports is a factory direct importer and distributor of TUV European certified alloy wheels. The acquisition provides Tire Discounter Group exclusivity on three premium alloy wheel lines, including the Euro-Klasse wheel line.
"It (also) provides us with direct access to factory production in Malaysia and Thailand, which, in turn, will allow our dealers a stronger product offering to their customers," says Richard Bender, vice president of business operations for the group.
"We view the tire and alloy wheel relationship very much as a 'peanut butter and jam scenario,' especially given the continued demand for winter tire and wheel packages as well as a continuing passion by customers to individualize their vehicles.
“We are pleased to have retained a number of key YKW employees," he adds.
During the transition, YKW, based in Markham, Ontario, will operate out of Tire Discounter’s recently opened GTA Distribution Centre in Markham. YKW wheel products will be available from all Tire Discounter warehouses in Ontario.