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Yellow Pages advertising and ROI

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At one time, the Yellow Pages may have been the most important advertising medium at a tire dealer's disposal. Today, there are many, including direct mail and the Internet. Are they Yellow Pages still one of them?

That is what Modern Tire Dealer Editor Bob Ulrich wondered when the latest edition of The User-Friendly Phone Book arrived.

To paraphrase Mark Twain, the reports of the death of the Yellow Pages are greatly exaggerated. To find out why, check out "Are the Yellow Pages outdated? Tire dealers don't think so."

Do you advertise in your local Yellow Pages? Do you think the return on investment (ROI) is worth it? Are there superior forms of advertising?

Read the blog, then let us know what you think by leaving a comment!

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