50 Below announces platform upgrade
50 Below, an ARI Network Services Inc. company, has released an upgrade to its website platform used by automotive tire and wheel dealers.
Roy Olivier, president and CEO, says, “This release supports the unique needs of these dealers and dramatically improves the overall usability and effectiveness of the websites. Upgrades to the mobile shopping and purchase experience, streamlined quote and service requests, and new tire and wheel comparison shopping and packaging will help dealers generate more online and in-store sales.”
Highlights of the upgrade include:
* Empowering consumers on mobile devices to research and buy online: ARI expanded the website platform’s mobile compatibility to include real-time pricing by location, browsing services by location, and the ability to either schedule an appointment or request a quote by phone or online.
* New quote and service request options make it easier for consumers to request more information: Enhanced quote and service forms display real-time pricing for tires, wheels and installation, as applicable, and automatically add all of the pertinent vehicle fitment data to the service request. Additionally, consumers can schedule service and request quotes directly from the shopping cart. Both enhancements are designed to reduce the amount of information consumers are required to enter manually, and increase quote and service requests.
* Powerful tire and wheel comparison and packaging options generate more sales: An enhanced vehicle look-up option enables consumers to quickly find and compare wheels and tires for their car, truck or SUV. The new “Wheels to Fit” and “Tires to Fit” options make it easier for consumers to custom-bundle products. Additionally, dealers are able to feature their most profitable brands to their consumers with smart website management tools, resulting in higher quote values and greater revenue per sale.
“We are committed to providing our customers with solutions that meet the growing demands of consumers,” says Jon Lintvet, chief marketing officer and vice president of product. “We are confident that this release, as well as additional planned upgrades coming soon, will help our dealers differentiate themselves in the marketplace and sell more products and services online and in-store