Mitas signs up AGCO for four years
Mitas a.s., the Czech Republic-based parent company of Mitas Tires North America Inc., has entered into a four-year agreement with agricultural machinery manufacturer AGCO Corp. to supply Continental- and Mitas-branded farm tires to AGCO plants in Germany, Finland, France and Italy starting in 2013.
The plants manufacture Fendt, Massey Ferguson, Valtra, Challenger and Laverda branded tractors and combines. The move is is an extension of an existing agreement, according to Andrew Mabin, Mitas’ marketing and sales director.
Mitas has been supplying Fendt tractors with tires since 2004, when Mitas acquired the Continental farm tire manufacturing division.
The contract extension follows a recent award made by AGCO to Mitas, its highest supplier rating “A” for deliveries of farm tires from January to December 2012. Mitas has received the overall “A” grade annually since 2004.
“Mitas’ core business is agricultural and industrial tyres,” Mabin says. “This allows Mitas to pay close attention to detail and reliability.”
Mitas says its sales to AGCO increased 10% in 2012 compared with 2011.
“In 2012, Mitas achieved sales exceeding all its historic business results,” Mabin added. “Mitas’ total sales in 2012 were 449 million euros.”