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Global synergy: Apollo hires a CMO

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Global synergy: Apollo hires a CMO

Marco Paracciani has joined Apollo Tyres Ltd. as chief marketing officer. In his new position, he will spearhead the global marketing efforts of Apollo’s key product brands in terms of product strategy, marketing communication and product mix management.

Paracciani will be assisted by a team of product managers responsible for individual brands across all geographies. They will focus on enhancing each product brand’s position across the globe, both with automobile manufacturers and in the replacement market.

“In a rapidly growing organization like ours, Marco will bring in the much-needed synergy across locations, and at the same time add enormous value by building each of our product brands with their distinctive value proposition," says Neeraj Kanwar, vice chairman and managing director.

"With two overseas acquisitions in the past, the company now has a bouquet of product brands," says Paracciani. "We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market and customer-driven company.”

Paracciani's last assignment was with the Electrolux Group, where he served as the senior vice president of product and brand marketing for the Asia Pacific region, and senior vice president of the global product line. Prior to that, he spent a significant part of his career with the Colgate-Palmolive Co. in Europe, the United States, Latin America and Thailand.

He will be based out of London and report to Kanwar.

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