Retail Suppliers

Entire Displays takes care of your showroom

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The new website for Entire Displays, a division of Tire Consultants Group LLC (TCG), is live. has set out to become the new standard in tire showroom products and services, according to Dan Wheeler, TCG's director of sales and marketing. "The e-commerce web site is making it easier than ever for tire dealers to upgrade their showroom with high-quality, American-made tire displays and custom branding."

Entire Displays offers merchandising for dealers of all levels and showrooms of any size, including many proprietary designs. From start to finish, every proprietary product sold on is 100% made in the United States, and comes with a quality guarantee.

In addition to tire display merchandise, Entire Displays offers full, 360-degree branding capabilities to help dealers broaden their communications and more effectively market their companies.

Entire Displays and TCG are owned and operated by three tire industry veterans: Wheeler, Skip Viola and Richard Clarke.

“From product selection to branding services to the overall quality of our products, we’re fulfilling a need in the tire merchandising industry at a time when tire retailers are looking to strengthen their 'brand,'" says Wheeler. "The modular styles have been created with any-size retail dealerships in mind.

“Our combined years of tire marketing experience offer dealers a unique edge. We know the industry, understand dealers, wholesalers and the end-customer," he adds.

"The three people involved in this partnership all have a level of experience that is very unique," says Clarke, who also is a principal at 15 Degrees LLC, a branding and marketing agency located in New York City.

"From retail branding strategies to sales and marketing to tire logistics, we've been involved in every angle of the retail tire industry. It's pretty uncommon. If tire dealers want to tap into that knowledge, we are now available."

TCG is a consultancy that specializes in retail tire branding, marketing and retail dealer segmentation programs that help tire dealers:

* compete in their markets,

* sell more effectively and

* expand their customer bases.

It offers a full spectrum of marketing capabilities for tire dealers, including trackable database programs that reach households with fully integrated digital and traditional direct marketing campaigns. For more information, visit

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