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Conti's Gold dealer calculator optimizes rewards

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Conti's Gold dealer calculator optimizes rewards

Continental Tire the Americas LLC has made further enhancements to the Gold program with the launch of the Gold dealer calculator, accessible through Continental’s dealer site ( The calculator allows dealers to project and optimize their total Gold rewards by setting a purchasing plan.

This addition increases the value of being a Continental Tire partner by making it easier for dealers to track and project their progress in earning reward dollars within the Gold program. The new sales tool demonstrates how to boost Gold rewards by increasing total tire purchases or changing product mix.

“Our dealer base is extremely important to Continental,” says Travis Roffler, director of marketing for Continental Tire.

“The Gold program was born in an effort to meet the needs of our independent tire dealers and we are always looking to make the experience better. The new enhancements will make it even easier for our dealers to forecast their tire purchases in order to maximize their cash rewards.”

Continental’s Gold dealers have direct access to industry-leading programs, innovative point-of-purchase and collateral material, attention-grabbing showroom displays, signage, and award-winning training through the ContiLink site.

The current sales tracking tools show dealers their up-to-date detailed tracking information including volume bonus, first year new-dealer anniversary bonus, and incentive trip. Now, with the new enhancement of the Gold calculator, dealers will be able to create their sales plan with the click of a mouse

“Continental has worked hard to develop industry-leading tools for our dealers that are easy to navigate and implement,” says Roffler.

“In addition to the new enhanced ContiLink functionality, we are hopeful more dealers will take advantage of our dealer marketing tools like Engage360, RPM, and our Dealer Support Website. Our goal is to help our dealers sell more tires and we think our new enhancements can assist with this.”

For more on Continental’s Gold Dealer Program, see:

Conti enhances Gold Program, branding efforts

The Gold standard: Conti’s Retailer Program

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