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Yokohama dealer program celebrates 10 years

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Yokohama dealer program celebrates 10 years

Yokohama Tire Corporation is marking the ten-year anniversary of its Advantage Associate Dealer Program with a double cash rewards promotion through which dealers can earn up to 12% in cash on their consumer tire purchases from their designated distributors. The promotion runs now through June 30.  

“When Advantage was created by Yokohama a decade ago, it became the benchmark by which many subsequent associate dealer programs in the industry were modeled, ” says Ken Hsu, Yokohama manager, dealer programs. 

“We forged an innovative partnership with both our distributors and their dealers. This unique platform directly rewarded the dealers with incentives based on Yokohama brand purchases through designated distributors.

Adds Hsu, “Advantage is the industry’s most comprehensive program, offering cash rebates on all Yokohama consumer products, uncapped advertising co-op, travel rewards, outdoor signage, education, and point-of-sale support. It’s all managed easily with a customized website that tracks performance progress and reward earnings.”

For details on the Advantage Associate Dealer Program, call 1-800-423-4544.

For information on Yokohama’s product line, visit

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