The new "Ambassador Program" from Nitto Tire U.S.A. Inc. extends its highly successful social engagement and community building activity that has resulted in 3.2 million Facebook fans.
The program is part of Nitto's overall social strategy for 2013.
"Our social media team has built an amazing community around Nitto fans and enthusiasts," says Tomoshige Mizutani, president of Nitto Tire U.S.A. "As such, we are constantly looking for new ways to create opportunities for our fans to engage with us and benefit from their involvement with our brand."
The Ambassador program offers Nitto's most loyal enthusiasts the opportunity to become leaders and influencers within their peer groups. Membership in the program brings access to special Nitto and automotive content like videos, articles, images, interviews and more.
Members then can share that information through their personal social media channels on Facebook, Twitter, etc., and gain rewards points, with a leaderboard tracking the most influential members in the community. Members also can post their own content onto the site and share it with others in the community.
Each month, members with the five highest reward point totals earn Nitto swag. And all members are entered for a chance to win a set of Nitto tires at the end of the year.
Special limited edition prizes also will be offered throughout the year to encourage members to stay active and check back to the site to accumulate points.
"Because the online social landscape is always evolving and there is no way of controlling EdgeRank, Facebooks algorithm responsible for brands share of voice and reach, we have to explore new ways to facilitate communication with our 3.2 million loyal fans," says Mizutani. "Our Ambassador program helps take back a measure of control and at the same time strengthens our social presence.
The program is being supported by a year-long promotional campaign, including a robust blog with ever-changing automotive content and videos plus onsite activation at events.
Information on Nitto Tire U.S.A. Inc. and its products can be found on the Web at www.nittotire.com, on Facebook at www.facebook.com/NittoTire and on Twitter at @NittoTire.
For additional information, click on "Where does Nitto have 3 million fans?"
