50 Below, an ARI Network Services Inc. company, has upgraded its mobile website platform for automotive tire and wheel customers.
The upgrade enhances the mobile shopping experience end-to-end with new layout and streamlined navigation options, including an optimized tire guide driven by vehicle fitment that will help independent tire and wheel dealers increase traffic, service and sales. In addition, a drop-down menu and automatic geo-locator is designed to help visitors easily find the closest multi-location dealership, as well as display location-specific content.
“We are committed to providing our customers with the most effective online presence in the industry, giving them an advantage in an increasingly competitive marketplace," says Jon Lintvet, ARI's chief marketing officer and vice president of product for ARI. "Turning mobile visitors into lifelong customers is a very important part of that solution.
“A comScore study shows that four out of five consumers use smartphones to shop. Having a strong mobile presence is no longer optional -- it’s mandatory. Providing mobile users with a better shopping experience will help turn more visitors into buyers.”
“This mobile site will allow our customers to see what we have from anywhere they are, therefore increasing our sales and productivity,” says Andy Bewsee, manager of City Tire Co. in Chicopee, Mass. “This is by far one of the best mobile sites I have used for automotive purposes; it is easy to use and the design is flawless.”
To view one of 50 Below's mobile-optimized sites, visit www.city-tire.com on a smartphone. For additional information 50 Below and its new owner, click on "50 Below's owners want you to 'sell more stuff.'"
