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Yokohama restructures sales organization

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Yokohama restructures sales organization

Yokohama Tire Corp. (YTC) continues to reorganize. After naming a new CEO and giving added responsibilities to its COO, the company announced a number of promotions in its sales organization.

Fred Koplin, formerly director of marketing communications, is the new senior director of consumer sales.

Rick Phillips, former director of commercial sales, is the new senior director of commercial and OTR sales. Tim Easter, director of OTR sales and marketing, will report to Phillips.

Andrew Briggs, former director of product planning and motorsports, is the new director of marketing communications and product planning. Briggs’ responsibilities will include marketing communications and consumer and commercial product planning; he will continue to oversee motorsports.

Lawrence Kull, formerly national sales manager of the consumer division, is the new director of tire business planning. Kull will oversee consumer and commercial sales planning, market analysis, sales strategy development and business performance measurement. He also will continue as the national account manager for Discount Tire Co. Inc.

Koplin, Phillips, Briggs and Kull will report to Takayuki Hamaya, the chief operating officer who will oversee YTC’s day-to-day operations as well.

“Yokohama has aggressive growth goals, and the only way to achieve those is to keep growing our dealers’ business the way we have been," says Hamaya.

"Our customers remain our top priority, and we are confident that the sales management structure we have assembled makes us an even more effective business partner to them."

For more information on YTC's restructuring, check out these recent links:

"Yokohama names Noji and Hamaya to key posts."

"Yokohama creates Mexican subsidiary."

"Dan King will leave Yokohama after 20+ years."

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