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Yokohama creates Mexican subsidiary

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Yokohama creates Mexican subsidiary

Yokohama Rubber Co. Ltd. has established a subsidiary in Mexico: Yokohama Tire Mexico S. de R.L. de C.V.

Gary Nash, previously vice president of Yokohama Tire Corp. (YTC) in the United States, is president of the new subsidiary, which is based in Silao, Guanajuato. The 45-year industry veteran also will assist Tim Easter, YTC's director of OTR sales and marketing, as executive advisor to OTR sales and marketing.

“We have ambitious growth goals,” says Takayuki Hamaya, YTC chief operating officer, “and who better to lead us in the high-growth market of Mexico than someone who is already intimately familiar with doing business there, a seasoned tire veteran and a widely respected individual in the industry? Gary will provide the strategic leadership we need to develop and successfully implement our market plans in Mexico.”

In the past, Yokohama sold consumer, commercial and OTR tires to Mexico through YTC. The new company not only will take over that role, but also will help Yokohama expand its market presence in the country "by providing direct sales, customer service and efficient distribution channels."

Yokohama Tire Mexico is expected to be up and running at full speed in May, 2013.

For more information on YTC's restructuring, check out these links:

"Yokohama names Noji and Hamaya to key posts."

"Yokohama restructures sales organization."

"Dan King will leave Yokohama after 20+ years."

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