Atturo tires will star on 'Truck U'
Atturo Tire Corp. is sponsoring the Speed Channel's "Truck U" vehicle modification program as part of its 2013 consumer media campaign. Atturo tires will be featured in three episodes.
Atturo also will be a segment sponsor in another six episodes, and Atturo branded signage will be featured on the set. Episodes are set to air multiple times over the premium summer months.
"Atturo is reaching out directly to the consumer with a dedicated message that quality performance tires are available at affordable prices," says Michael Mathis, co-owner and vice president of international marketing for Atturo.
"By developing a mix of original equipment and aftermarket sizes with quality construction backed by a three-year warranty, the Atturo brand delivers 'Performance Within Reach.'
The AZ800 will be featured in the first episode, which will air for the first time on Saturday, April 6, 2013, at 10:30 AM Eastern Standard Time. Subsequent feature episodes will include the Trail Blade M/T.
As a niche brand dedicated to the SUV/4X4 segment, Atturo is a natural fit for the "Truck U" audience, adds Mathis.