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Take a stab at Goodyear during MATS

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The Goodyear Tire & Rubber Co. will conduct the “DuraSeal Challenge!” at the Mid-America Trucking Show (MATS), booth No. 24065, where attendees can try and puncture a Goodyear DuraSeal tire and enter a drawing for a new iPad.

MATS takes place at the Kentucky Exposition Center in Louisville, Ky., March 21-23, 2013.

As part of Goodyear’s “DuraSeal Challenge” contest, MATS attendees will have an opportunity to plunge a nail into a DuraSeal-equipped Goodyear G392 SSD wide-base tire and witness Goodyear DuraSeal Technology actually seal the puncture.

To create the punctures, attendees will use Goodyear’s Tire Popper, a device that consists of a lever that’s pulled down by hand to drive a spike into a tire’s tread area.

DuraSeal – a gel-like substance that is built into a truck tire’s inner liner – instantly seals nail-hole punctures of up to ¼-inch in diameter in the repairable area of a truck tire’s tread.

During last year’s MATS, show attendees used the popper to plunge 367 holes into a DuraSeal-equipped G394 SST wide-base tire – and the tire maintained its inflation pressure.

“Goodyear is the only tire supplier that offers this revolutionary technology, and we are looking forward to demonstrating its extraordinary self-sealing properties,” says Brian Buckham, marketing manager, Goodyear Commercial Tire Systems. “And each MATS attendee who puts a hole in our DuraSeal tire at our MATS booth will have a chance to enter a contest to win a new iPad.”

Visitors to Goodyear’s MATS booth also will have an opportunity to get an up-close look at a wide range of Goodyear and Dunlop truck tires, including many tires that feature Goodyear’s exclusive Fuel Max Technology, which uses cool-running compounds to help boost truck fuel efficiency.

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